a project that i had recently completed opened my eyes to the harsh reality of what's happening in the video gaming industry today.
the statistics seem great on paper.
from 2003's $5.8B sales, 2004 sees it go further up with $6.3B
but dig deeper and you'll learn that a huge majority of these sales come from male centric games developed primarily for male gamers. what gives?
surveys show that approximately 43% of the video gaming industry's consumers are FEMALE. in Japan, add about twenty percent more to that statistic. but take a cursory look at the video games out in the market today and what do you get?
EVERYTHING that shouts female-gamers-not-allowed.
lara croft is great. she kicks ass really. but would male gamers still love her if she shows less skin? and take, for instance, what she has observed in two particular games. i wholeheartedly agree with what she's saying. it could've been tolerable if there had been grim tempters and incubus pets that we could pinch and ask "who's your mommy now?" BUT there are none.
i am not, as a rule, a full-time-gamer. but i do love playing counterstrike and i have had my share of experiencing sexist remarks. thankfully, they weren't totally offensive - but i was lucky. some weren't and they had to battle against players who referred to them as pc feminazis and no doubt, other not-so-polite-names.
why is the video gaming industry ignoring the wants and needs of female gamers? people can never be too rich or too thin, right? so why turn your back on what seems to have a strong potential to become a cash cow in the near future?
surely they're not scared to attempt creating a game that possessed the necessary characteristics of a good game (which basically means it doesn't resemble the present games at all) - good action, male and female characters that are created with equal strengths and weaknesses and a sensible story plot.
if a reader dares point out that there are companies that do produce games today intended specifically for girl gamers, thanks but no thanks. playing interactive barbie is cute and fun but it's like a man playing 3 months' worth of wwe. there's such a thing as having too much testosterone and a guy's gotta take a breather and play something more sensible, y'know?
it's the same for us. we can't exist on a strict diet of dance revolution and power puff girls. we have minds, too. and we like using them the same way guys do.
of course, these games that i'm promoting would be better if they had a romantic angle - or even a semblance of it - to make it, shall we say, more interesting. we're not asking game developers to make the whole thing an obstacle course to falling in love but just to add some story details that would at the very least imply a blossoming relationship between two characters. in this case, i guess, male developers had it right: we women still can't exist without love. but surely that's not enough to make us seem less worthy!
being interested in love doesn't lessen the ability of a female gamer to whoop ass, kill off bosses and capture treasures as easily as any male gamer can. never.